Top 5 Beauty Retail Apps in Belarus Q3 2021 Performance

During the third quarter of 2021, the top 5 beauty retail apps in Belarus exhibited varied performance trends. Here's a detailed look at their weekly downloads and active users.

Золотое Яблоко: косметика saw a significant spike in weekly downloads, peaking at 21.7K during the week of July 12. This was followed by a gradual decline, settling around 2.7K to 2.8K in late September. Active users mirrored this trend, starting with a high of 21.5K in mid-July and stabilizing near 8.7K by the end of the quarter.

КРАВТ maintained a steady download rate throughout the quarter. Downloads ranged between 372 and 932 weekly, with a slight peak observed in mid-August.

Faberlic experienced consistent weekly downloads, hovering around 280 to 353 during July. Active users demonstrated stability, starting at 5.7K at the beginning of the quarter and maintaining around 4.4K to 4.8K towards the end.

CosmoBase - Сканер косметики had modest download numbers, initially fluctuating between 70 and 126. A decline was noted towards the end of September, dropping to around 48 to 58 downloads per week.

Oriflame Getting Started exhibited a slow but steady increase in downloads, starting at 82 in late June and rising to 182 by the end of September.

For more detailed insights and trends, visit Sensor Tower.